Performance Auto Group Partners with the Niagara IceDogs for the 2025-2026 Season

Performance Auto Group Partners with the Niagara IceDogs for the 2025-2026 Season

Posted on March 6, 2025

Performance Auto Group is proud to announce our partnership as the Official Automotive Sponsor of the Niagara IceDogs for the 2025-2026 hockey season. This collaboration reflects our shared values of passion, commitment, and teamwork.

Our sponsorship extends beyond branding—it’s about supporting a team that inspires fans across Niagara. The Niagara IceDogs are a pillar of our local sports community, bringing excitement, energy, and a sense of unity to the region. This partnership allows us to connect with hockey fans and give back to the community.

During IceDogs home games at the Meridian Centre, fans will experience the presence of Performance Auto Group as the title sponsor, through interactive experiences, special promotions, and community-driven initiatives.

Mike Overholt, Regional Manager of Performance Auto Group, expressed his enthusiasm for this partnership:

"We’re excited to be a part of something so meaningful to the Niagara region. Hockey is more than just a sport here—it’s a way of life. We look forward to engaging with the passionate IceDogs fanbase and supporting a team that embodies the values we hold dear."

You can also listen to Mike’s full interview with country radio station 89.1 FM on Youtube.

Author: Anita Marinho